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As Kevin Cotter tells the story, when his wife of 12 years moved out of their Tuscon, Ariz. home in 2009, she left behind just one thing: Her old wedding dress, pristinely preserved in his closet.
"What do you expect me to do with it?" he asked.
“Whatever the $%^@# you want,” she replied.
The comment hit a nerve, and a couple of months later Cotter and his family started joking about ways he could repurpose the gown. The frock had cost him nearly a grand anyway and seemed like such a waste just sitting in storage.
"It wasn't until a month later that my brother, Colin, encouraged me to bring it on a fishing trip," he said. "It was on this trip that it came out of its fancy box and we started putting it to work."
He started small, turning it into what must have been the world's most expensive Kleenex ever.
Then he and his brother got creative. It became a floor mat outside his buddy's camper and later, a sleeping bag.
From there, the ideas started to snowball. They started a blog chronicling the project and it wasn't long before he developed a massive following. A book deal soon followed and Cotter celebrated the release of 101 Uses For My Ex-Wife's Wedding Dress in October.
Despite his success, Cotter said the project had nothing to do with revenge or bitterness. It was about creating something light out of a time that could have been quite dark.
We can get behind that.
Snow camouflage: "We don't get a lot of snow here, but an hour drive away there's a mountain that gets snow every winter. The reaction was pretty good."
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Scarecrow: "We had the dress set up, minus the head ... and when I saw the Darth Vader mask, I knew it was right."
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Sumo Mawashi: "I think the wedding dress made a fine sumo mawashi. Although it was one of the later applications and did leave me a bit itchy."
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